Success isn’t just about what you know; it’s about who you know. That might sound unfair, but it’s the truth. No matter how talented or hardworking you are, the right connections can open doors that would otherwise stay shut.

Think about it—job openings often get filled before they’re even posted online. Big opportunities go to people who have the right relationships. In places where competition is fierce in every industry, your network can be the difference between struggling and thriving.

But networking isn’t just about collecting business cards or adding people on LinkedIn. It’s about building real relationships that help both you and the people you meet. When done right, networking feels natural and not forced, ultimately leading to some pretty amazing things.

Why Networking Matters More Than Ever

The way people find jobs and business opportunities has changed. In the past, you’d apply for a job, get called in for an interview, and hope your résumé stood out. Today, your connections often matter just as much as your skills.

Companies don’t just want someone who looks good on paper. They want someone they can trust—someone who comes with a recommendation from a person they already know. That’s why networking is so powerful. A simple introduction from the right person can get you an interview, a job, or a client.

And it’s not just about jobs either. Want to start a business? You’ll need contacts. Want to grow your brand? You’ll need people to spread the word. Even in creative fields like music, film, and writing, success often depends on who’s willing to vouch for you.

How to Build Meaningful Connections (Without Feeling Awkward)

Networking gets a bad reputation because people think it means selling yourself or trying too hard to impress others. But the best connections don’t come from forced conversations. They come from being yourself and finding common ground with others.

Here’s how to make networking feel natural:

1. Show Up Where the Right People Are

You can’t build relationships if you’re sitting at home. The best way to meet people is to go where they are. That might mean attending industry events, joining professional groups, or even hanging out at coworking spaces. If you’re in LA and need a place to connect with like-minded professionals, checking out an event space Los Angeles that hosts networking gatherings, panel discussions, and creative meetups can be a great way to start.

2. Focus on Relationships, Not Transactions

Nobody likes someone who only reaches out when they need something. Networking is about building real relationships, not just asking for favors. If you take the time to get to know people and support their goals, they’ll be more likely to help you when the time comes.

3. Be Curious and Listen More Than You Talk

One of the best ways to make a lasting impression is to be genuinely interested in other people. Ask good questions, listen to their stories, and find ways to help them. People remember those who make them feel heard and valued.

4. Follow Up and Stay in Touch

Meeting someone once isn’t enough. If you want to build a strong network, you have to follow up. Send a quick message, invite them to coffee, or just check in once in a while. Small efforts like these keep relationships alive.

The Truth About Networking: It’s Not Just About Showing Up

A common mistake people make with networking is thinking it’s all about attending events and introducing themselves to as many people as possible. But simply showing up isn’t enough. What counts is how you engage with others and the effort you put into maintaining relationships over time.

Networking isn’t about chasing opportunities, it’s about building trust. People are far more likely to help or recommend someone they genuinely like and respect, which means being present, listening, and contributing to conversations in a meaningful way. Instead of focusing on what you can gain, think about what you can offer to them instead. Whether it’s sharing useful insights, making an introduction, or simply being supportive, the most valuable connections come from real interactions, not just surface-level exchanges.

Another key to networking success is consistency. Meeting someone once won’t make you part of their network—you have to stay in touch. A quick follow-up message, an invitation to grab coffee, or checking in every so often can turn a brief introduction into a lasting professional relationship.

Turning Connections Into Opportunities

Networking isn’t just about meeting people—it’s about making those connections count. Here’s how to turn a casual introduction into something bigger:

• Keep showing up. If you meet someone once and never see them again, they probably won’t remember you. But if they see you regularly at events or in their social circles, you’ll stay top of mind.
• Offer value first. Instead of asking for help right away, find ways to contribute. Maybe you share an article they’d like, introduce them to someone useful, or support their work.
• Be patient. Not every connection will lead to something right away. But over time, relationships build, and opportunities start to come your way.

The Power of a Strong Network

Some of the most successful people didn’t get there alone; they had mentors, friends, and colleagues who helped them along the way. A strong network can give you advice, open doors, and push you toward success.

And remember—networking isn’t just about advancing your own career. It’s also about helping others. When you build real relationships and give as much as you get, success naturally follows.

So start today. Show up, be yourself, and connect with people in a genuine way. You never know where one conversation might lead.